Tip: When you're reaching out to new wholesale lines, either by email or snail mail, take the time to find the name of the owner or buyer.
Why: Retailers are often inundated with submissions from designers hoping to catch our attention. We feel guilty that we don't have the time to respond to everyone, so when a designer sends a generic submission, it gives us permission not to reply.
How: To find a retailer/owner/buyer's name, check their website for a tab marked submissions or contacts. If it's not there, it's often in the "About us" section, and if you still can't find it, check their social media links. If these sources still lead you without a name, this is the one-and-only time I'd suggest giving a call to the shop and simply say "I'd love to submit my line to your store and was hoping to find the name of the correct contact person." (This is also an appropriate time to ask for how they prefer to accept submissions).
Do you want to launch or grow a wholesale line? I'd love to help! See more about my consulting services here. Looking for some tips now? Read my Brick + Mortar column on Oh So Beautiful Paper.