Tip: I know, it can be really hard to get retailers attention sometimes, but please resist these methods of contact:
- Commenting on their social media (ie "I sent you my line, did you get it?")
- Sending private messages on social media.
- Calling them to ask if they received your submission.
- Stopping in to their store to pitch your line.
Why: Each of these runs the risk of being 1. annoying and/or 2. intrusive. I have a blanket rule not to reply to anyone who reaches out through private messaging because I find it really rude and intrusive and I can tell you from all of my retailer friends, calls and unannounced drop-ins are the worst - they interrupt our day, and put us in the potentially awkward position of having to tell you your line isn't right.
How (to stop yourself from trying one of the above): I know it can be frustrating if you don't hear back from retailers, but please, unless you have an established relationship, limit your outreach to email. Know: it's not about you, many other product designers are feeling the same frustration, but we're simply too busy to reply to everyone. Focus on building relationships with retailers that are less intrusive - follow their lead on how they accept submissions (read my last post for more on that), follow them on social media, like and comment on their posts in a genuine way.
Want to tailor this advice to your line? I'd love to help! See more about my consulting services here. Looking for some tips now? Read my Brick + Mortar column on Oh So Beautiful Paper.